The mirror game
the interference of stereotypes in the speech of radio and podcast communicators
DOI:
https://doi.org/10.23925/2176-2724.2022v34i2e54784Keywords:
Voice, Radio, Stereotyping, Communication, Webcast, Speech-in-noise perception, Speech PerceptionAbstract
Introduction: Radio and podcast listeners deduce personality traits when they listen to presenters, exclusively from the speech of these professionals. Objective: To identify the factors that interfere in the attribution of personality characteristics based on the voice, and to discuss how the audience´s judgment can modify the performance of radio and podcast presenters. Methods: Through initial bibliographic survey, bibliographical references on voice judgment research were presented, considering sociocultural and gender aspects, and the interference of stereotypes in the behavior and speech of individuals. Results: Surveys of personality judgment by voice indicate that the listeners; assessment is based on the most striking and socially valued personality traits: the stereotypes. Considering that the same values are also shared by communicators, it is possible to suppose that they try imprinting characteristics in their speech that please the public. Conclusion: The attempt to correspond to stereotypes seems to result in the standardization of the speech of radio and podcast communicators.
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Copyright (c) 2022 Tania Calderaro Morales, Léslie Piccolotto Ferreira
This work is licensed under a Creative Commons Attribution 4.0 International License.
