Construction of appearance and its meanings to winners of Mister IPGG 2017, Brazil
DOI:
https://doi.org/10.23925/2176-901X.2019v22iEspecial26p235-259Keywords:
Male older adults, Appearance, MeaningsAbstract
This study presents a characterization of the construction of appearance and its meanings for male older adults that participated in the Mister IPGG contest, Brazil. It is an exploratory and ethnographic case study. The investments in the personal appearance were made throughout life, being intensified by the participation in the contest. The meanings related to their appearances were elegance, tradition, and dignity. The promotion of appearance care and its meanings among male old aged demonstrated itself as an opportunity to create roles, and room for social engagement which were seen as positive attributes by the winners.