Older adults in Peruvian digital media during COVID-19 pandemic
DOI:
https://doi.org/10.23925/2176-901X.2020v23i0p391-416Keywords:
Ageism, COVID-19, Informative treatment, Frames, Media.Abstract
This article analyzes the treatment that was given to the elderly by the digital media in the context of COVID 19 in Peru during the first weeks of the mandatory social isolation measure. Documentary research and exploratory methodology were used, as well as, analytic frameworks of framing theory and ageism to analyse a group of 99 journalistic notes. The findings showed that the media treatment of older adults during the COVID-19 pandemic has reproduced ageist stereotypes. They were represented as a homogeneous group which is associated to economic dependence, vulnerability, as well as, lacking of agency and decision-making power.