The anthropomorphization, the anthropomorphism, and artificial empathy as modulators of acceptance and risks in human-machine interaction
DOI:
https://doi.org/10.23925/lf.v17i1.70517Keywords:
Artificial Intelligence, Human-machine interaction, Artificial empathy, Anthropomorphization, AnthropomorphismAbstract
Technological evolution has resulted in increasingly frequent interactions between humans and machines. In this context, aiming for more fluid and empathetic experiences with their human users, machines have begun to incorporate characteristics in their form and interaction patterns that resemble anthropomorphic and/or anthropomorphized attributes (or zoomorphic or zoomorphized ones), impacting the interaction and resulting in perceptions of intentionality, empathy, and the ability to understand and express emotions by the humans who interact with them. This theoretical article examines how anthropomorphization, anthropomorphism, and artificial empathy modulate acceptance and risks in human-machine interaction. It discusses how the simulation of emotions by robots and artificial intelligences can facilitate the acceptance of these technologies, but also raises ethical questions about authenticity and emotional manipulation. Although the emulation of emotions can create stronger bonds between humans and machines, the emotions expressed by artificial beings are programmed, not genuine, which can generate unrealistic expectations and potential manipulation of human behavior, a concern particularly relevant in vulnerable contexts such as mental health and education.
References
ASADA, Minoru. Towards artificial empathy: how can artificial empathy follow the developmental pathway of natural empathy?. International Journal of Social Robotics, v. 7, p. 19-33, 2015. Disponível em: https://link.springer.com/content/pdf/10.1007/s12369-014-0253-z.pdf. Acesso em 15-jan-2025
BAKIR, Vian; LAFFER, Alexander; MCSTAY, Andrew; MIRANDA, Diane; URQUHART, Lachlan. On Manipulation by Emotional AI: UK Adults' Views and Governance Implications. Frontiers in Sociology, v. 9, p. 1339834, 2024. Disponível em: https://www.frontiersin.org/journals/sociology/articles/10.3389/fsoc.2024.1339834/full. Acesso em 20-jan-2025
BARKER, Robert Lee. The Social Work Dictionary, Washington, DC: NASW Press. 2008
BREAZEAL, Cynthia. Toward sociable robots. Robotics and autonomous systems, v. 42, n. 3-4, p. 167-175, 2003. Disponível em: https://www.sciencedirect.com/science/article/pii/S0921889002003731?casa_token=dLBCIKEVsyIAAAAA:6RN4DQ9TAADG3RBxBR0EE4pjVeoMUegpkQMIpyC1DvScvwuWXQ11p1DUi2uxFDPh2S6qtWTmqqg. Acesso em 20-dez-2024
CASTRO, Teresa. O regresso do animismo. Cinema, efeitos de presença e imagens que agem. Pós-Fotografia, Pós-Cinema, Novas configurações das imagens., 2019. Disponível em: https://hal.science/hal-02410568/document. Acesso em 10-dez-2024
CERF, Vinton G. What's a robot?. Communications of the ACM, v. 56, n. 1, p. 7-7, 2013. Disponível em: https://dl.acm.org/doi/pdf/10.1145/2398356.2398358. Acesso em 09-set-2025
CHRISTIAN, Brian. O humano mais humano: o que a inteligência artificial nos ensina sobre a vida. São Paulo: Editora Schwarcz, 2011.
COECKELBERGH, Mark. Artificial intelligence: Some ethical issues and regulatory challenges. Technology and regulation, v. 2019, p. 31-34, 2019. Disponível em: https://techreg.org/article/view/10999. Acesso em 20-dez-2024
DAMIANO, Luisa; DUMOUCHEL, Paul. Anthropomorphism in human–robot co-evolution. Frontiers in psychology, v. 9, p. 468, 2018. Disponível em: https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2018.00468/full. Acesso em 10-jan-2025
DESCARTES, René. Discurso do Método. São Paulo: Nova Cultural em 1996.
DI STASIO, Margherita; MIOTTI, Beatrice. Intelligent Agents at School—Child–Robot Interactions as an Educational Path. Education Sciences, v. 14, n. 7, 2024. Disponível em: https://www.mdpi.com/2227-7102/14/7/774. Acesso em 14-jan-2025
EPLEY, Nicholas; WAYTZ, Adam; CACIOPPO, John T. On seeing human: a three-factor theory of anthropomorphism. Psychological review, v. 114, n. 4, p. 864, 2007. Disponível em: https://pubmed.ncbi.nlm.nih.gov/17907867/. Acesso em 02-dez-2024
FEUERRIEGEL, S.; HARTMANN, J.; JANIESCH, C.; ZSCHECH, P. Generative AI. Business & Information Systems Engineering, v. 66, n. 1, p. 111-126, 2024. Disponível em: https://link.springer.com/article/10.1007/s12599-023-00834-7. Acesso em 04-dez-2024.
GABRIEL, Martha. Inteligência artificial: do zero ao metaverso. São Paulo: Editora Atlas, 2020. Edição Kindle.
GERLICH, Michael. Perceptions and acceptance of artificial intelligence: A multi-dimensional study. Social Sciences, v. 12, n. 9, p. 502, 2023. Disponível em: https://www.mdpi.com/2076-0760/12/9/502. Acesso em 17-dez-2024.
GOODFELLOW, I.; BENGIO, Y.; COURVILLE, A. Deep learning. Cambridge, MA: MIT Press, 2016.
GRUSIN, Richard. Premediation: affect and mediality after 9/11. New York: Palgrave MacMillan, 2010. Disponível em: https://link.springer.com/book/10.1057/9780230275270. Acesso em 08-ago-2024.
HUANG, Ming-Hui; RUST, Roland T. Artificial intelligence in service. Journal of service research, v. 21, n. 2, p. 155-172, 2018. Disponível em: https://journals.sagepub.com/doi/10.1177/1094670517752459. Acesso em: 23-out-2024.
IENCA, Marcello. On artificial intelligence and manipulation. Topoi, v. 42, n. 3, p. 833-842, 2023. Disponível em: https://link.springer.com/article/10.1007/s11245-023-09940-3. Acesso em: 14-ago-2024
JAMES, Jesin; WATSON, Catherine Inez; MACDONALD, Bruce. Artificial empathy in social robots: an analysis of emotions in speech. In: 2018 27th IEEE International Symposium on Robot and Human Interactive Communication (RO-MAN). IEEE, 2018. p. 632-637. Disponível em: https://ieeexplore.ieee.org/document/8525652. Acesso em 20-ago-2024
JEBARA, Tony. Machine learning: discriminative and generative. New York: Springer Science & Business Media, 2012.
KUBLER, Kyle. The black box society: the secret algorithms that control money and information. Cambridge: Harvard University Press, 2015.
LATOUR, Bruno. Jamais fomos modernos. Rio de Janeiro: Ed. 34, 1994.
LEE, Kai-Fu. Inteligência artificial. Rio de Janeiro: Editora Globo S.A., 2019.
LEE, Sangwon; LEE, Naeun; SAH, Young. Perceiving a Mind in a Chatbot: Effect of Mind Perception and Social Cues on Co-presence, Closeness, and Intention to Use. International Journal of Human–Computer Interaction, v. 35, n. 11, p. 903-911, 2019. Disponível em: https://www.tandfonline.com/doi/full/10.1080/10447318.2019.1699748. Acesso em 29-jan-2025
LOWE, Daniel. Please and thank you, ChatGPT. The Gippsland Anglican, p. 20-21, 2025. Disponível em: https://search.informit.org/doi/abs/10.3316/informit.T2025020600012301123849658. Acesso em: 24-fev-2025
MORAVEC, Hans. Mind Children: The Future of Robot and Human Intelligence. Cambridge: Harvard University Press, 1988.
NASS, Clifford; MOON, Youngme. Machines and mindlessness: Social responses to computers. Journal of social issues, v. 56, n. 1, p. 81-103, 2000. Disponível em: https://spssi.onlinelibrary.wiley.com/doi/abs/10.1111/0022-4537.00153. Acesso em 10-10-2024
NAWAR, Essraa. Do You Say Please or Thank You to ChatGPT? The Subtle Influence of Prompt Engineering on Digital Civility. 2024. Disponível em: https://digitalcommons.chapman.edu/librarian_articles/44/. Acesso em 10-jul-2024
PARK, Sung; WHANG, Mincheol. Empathy in human–robot interaction: designing for social robots. International Journal of Environmental Research and Public Health, v. 19, n. 3, p. 1889, 2022. Disponível em: https://pubmed.ncbi.nlm.nih.gov/35162909/. Acesso em 14-ago-2023.
PELAU, Corina; DABIJA, Dan-Cristian; ENE, Irina. What makes an AI device human-like? The role of interaction quality, empathy and perceived psychological anthropomorphic characteristics in the acceptance of artificial intelligence in the service industry. Computers in Human Behavior, v. 122, p. 106855, 2021. Disponível em: https://www.sciencedirect.com/science/article/pii/S0747563221001783. Acesso em 14-nov-2024.
PICARD, Rosalind W. Affective computing. Cambridge: MIT press, 2000.
REGIS, Fátima. Nós, ciborgues: tecnologias de comunicação e subjetividade humano-máquina. 2. ed., revista, atualizada e ampliada. Curitiba: PUCPRESS, 2023.
RIP, Arie. Co-evolution of science, technology and society. Revisión experta del Bundesministerium Bildung, 2002. Disponível em: http://www.sciencepolicystudies.de/dok/expertise-rip.pdf. Acesso em: 30-ago-2024.
RÖHE, Anderson; SANTAELLA, Lucia. Confusões e dilemas da antropomorfização das inteligências artificiais. TECCOGS: Revista Digital de Tecnologias Cognitivas, n. 28, p. 67-75, 2023. Disponível em: https://revistas.pucsp.br/index.php/teccogs/article/view/67070/45078. Acesso em: 12-out-2024
SCORICI, Manuela; SCHULTZ, Mario D.; SEELE, Peter. Anthropomorphization and beyond. AI & society, 2022. Disponível em: https://link.springer.com/article/10.1007/s00146-022-01492-1. Acesso em 06-dez-2024.
SHARKEY, Noel E.; ZIEMKE, Tom. Mechanistic versus phenomenal embodiment: Can robot embodiment lead to strong AI?. Cognitive Systems Research, v. 2, n. 4, p. 251-262, 2001. Disponível em: https://www.sciencedirect.com/science/article/pii/S1389041701000365. Acesso em 10-jan-2025.
SHORT, John; WILLIAMS, Ederyn; CHRISTIE, Bruce. The social psychology of telecommunications. Contemporary Sociology. Vol. 7, no. 1. 1978. Disponível em: https://www.jstor.org/stable/2065899. Acesso em 25-ago-2023.
TURKLE, Sherry. Alone Together: Why We Expect More from Technology and Less from Each Other. New York: Basic Books, 2011.
TURKLE, Sherry. Reclaiming conversation: The power of talk in a digital age. Westminster: Penguin, 2016.
WAYTZ, A.; GRAY, K.; EPLEY, N.; WEGNER, D. M. Causes and consequences of mind perception. Trends in Cognitive Sciences, v. 14, n. 8, p. 383-388, 2010. Disponível em: https://dtg.sites.fas.harvard.edu/DANWEGNER/pub/Waytz%20et%20al%202010.pdf. Acesso em: 14-dez-2024.
WIENER, Norbert. Cibernética e sociedade: o uso humano de seres humanos. 2. ed. São Paulo: Cultrix, 1966.
ZHOU, Shujie; TIAN, Leimin. Would you help a sad robot? Influence of robots’ emotional expressions on human-multi-robot collaboration. In: 2020 29th IEEE international conference on robot and human interactive communication (RO-MAN). IEEE, 2020. p. 1243-1250. Disponível em: https://ieeexplore.ieee.org/document/9223524. Acesso em: 13-dez-2024.
ZHU, Gaoxia; SUDARSHAN, Vidya; KOW, Jason; ONG; Ywe. Human-Generative AI Collaborative Problem Solving Who Leads and How Students Perceive the Interactions. IEEE Conference on Artificial Intelligence (CAI) 2024. Disponível em: https://arxiv.org/abs/2405.13048. Acesso em 11-jan-2025.
ZŁOTOWSKI, Jakub; YOGEESWARAN, Kumar; BARTNECK, Christoph. Can we control it? Autonomous robots threaten human identity, uniqueness, safety, and resources. International Journal of Human-Computer Studies, v. 100, p. 48-54, 2017. Disponível em: https://www.sciencedirect.com/science/article/pii/S1071581916301768. Acesso em 15-jan-2025.
Downloads
Published
How to Cite
Issue
Section
License
Proposta de Política para Periódicos de Acesso Livre
Autores que publicam nesta revista concordam com os seguintes termos:
- Autores mantém os direitos autorais e concedem à revista o direito de primeira publicação, com o trabalho simultaneamente licenciado sob a Licença Creative Commons Attribution que permite o compartilhamento do trabalho com reconhecimento da autoria e publicação inicial nesta revista.
- Autores têm autorização para assumir contratos adicionais separadamente, para distribuição não-exclusiva da versão do trabalho publicada nesta revista (ex.: publicar em repositório institucional ou como capítulo de livro), com reconhecimento de autoria e publicação inicial nesta revista.
- Autores têm permissão e são estimulados a publicar e distribuir seu trabalho online (ex.: em repositórios institucionais ou na sua página pessoal) a qualquer ponto antes ou durante o processo editorial, já que isso pode gerar alterações produtivas, bem como aumentar o impacto e a citação do trabalho publicado (Veja O Efeito do Acesso Livre).