The Innovator as a Drill of an Imperialism Consumption Offer within the Mass Culture

Abstract

Be innovative, as a message, it should be questioned from the validity for the development of young people, of the population, and its sustainability as a contribution. Therefore it is necessary to question what message is being delivered and what is its root, its source, to understand how it influences and where routes to new generations in the social, political and economic context in which we are immersed. This is not only a desire to ideologically criticize a system but deliver a critical eye that allows those who join the process of diffusion of this concept, to move in closer to the contextual reality lines and not focus on packaging message, academic, and armed operationally. Pure theory is not the solution to problems, as it operates according to the needs and circumstances of its creator, being necessary to adapt it according to the new realities and problems observed.