The power of female entrepreneurship scaling solutions for women's health and well-being through FEMTECHS
Keywords:Femtechs, Female entrepreneurship, Startups, Innovation
This work aims to propose a femtech development model, reconciling the ability of academic researchers with entrepreneurial skills, emphasizing the relevance of female entrepreneurship. To reach this goal, we sought (1) to consolidate the definition of the term; (2) understand the opportunities and challenges; and (3) describe a set of good practices and guidelines for creating femtechs. The Design Science research method was used to build an artifact and prescribe solutions to increase the entrepreneurial intention of researchers in biological sciences. The results are: (1) definition, femtech is a technology-based startup whose products and services meet the specific health needs of female biological people and have women as the central point of development of solutions. (2) challenges, cultural issues of taboo and challenges inherent in the act of entrepreneurship. (3) opportunities, exploration of solutions on the subject and female entrepreneurship. The proposed Framework has ten sectors. At the center is the woman, a female biological individual. The femtech life cycle is divided into three levels, "look in", "look out" and "look away". And three moments "ideation", "team building" and "growth".
Ahmed, A. (2017). Trans Competent Interaction Design: A Qualitative Study on Voice, Identity, and Technology. Interact. Comput., 30(1), 53-72. https://doi.org/10.1093/iwc/iwx018
Akau, K., Harrison, R. (2021). Do You Know What Femtech Is? I Didn't. Yale School of medicine. Retrieved January 8, 2023, from https://medicine.yale.edu/news-article/do-you-know-what-femtech-is-i-didnt/
Almeida, T., Balaam, M., & Comber, R. (2020). Woman-Centered Design through Humanity, Activism, and Inclusion. ACM Transactions on Computer-Human Interaction, 27(4), 1–30. https://doi.org/10.1145/3397176
Antler Brasil. (n.d.). Build your company with Antler Brazil. Antler. Retrieved January 25, 2023, from https://www.antler.co/location/brazil
Arthur, W. B. (2009). The Nature of Technology: What It Is and How It Evolves. Free Press. https://books.google.com.br/books?hl=pt-BR&lr=&id=3qHs-XYXN0EC&oi=fnd&pg=PA1&dq=what+is+technology&ots=5ZTdqI6ZBb&sig=xNoV25YxbzSaEcjXYVOZC-QnhSc#v=onepage&q=what%20is%20technology&f=false
Bannon, M. T. (2020). Why It Is Time To Do Away With The Term Femtech. Forbes. https://www.forbes.com/sites/marenbannon/2020/10/28/why-it-is-time-to-do-away-with-the-term-femtech/?sh=362d54834c7d
Banta, D. (2009). What is technology assessment? International Journal of Technology Assessment in Health Care, 25(S1), 7-9. 10.1017/S0266462309090333
Barreto, B., Karr, J., Farnham, M., Wern Khor, S., Keymolen, M., Ranadeeve, S., Pham, K., Cochran, B., Lyles, A., & Hakim, J. (2021). FEMTECH LANDSCAPE. FemTech Focus. Retrieved January 17, 2023, from https://femtechfocus.org/wp-content/uploads/2021/08/FemTech-Landscape-2021_v2-2.pdf
Blank, S., & Dorf, B. (2012). The Startup Owner Manual: The Step by Step guide for Building a Great Company. K and S Ranch Inc.
Blank, S., & Dorf, B. (2012). The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company. K & S Ranch.
Brown, S., Gray, D., & Macanufo, J. (2012). Game storming: este livro inclui mais de 80 jogos corporativos. Alta Books.
Buchanan, R. (2001). Human Dignity and Human Rights: Thoughts on the Principles of Human-Centered Design. Design Issues, 17(3), 35-39.
Bunge, M. (1980). Epistemologia: curso de atualização (2nd ed.). T. A. Queiroz: Editora da Universidade de São Paulo.
Cambridge English Dictionary. (2022). FEMTECH | definition in the Cambridge Dictionary. Retrieved January 8, 2023, https://dictionary.cambridge.org/us/dictionary/english/femtech
Ciasca, S. V., Hercowitz, A., & Lopes Junior, A. (Eds.). (2021). Saúde LGBTQIA+: práticas de cuidado transdisciplinar (1ª ed.). Editora Manole Ltda. https://www.manole.com.br/saude-lgbtqia-praticas-de-cuidado-transdisciplinar-1-edicao/p
Crunchbase. (n.d.). Theia - Funding, Financials, Valuation & Investors. Crunchbase. Retrieved January 28, 2023, from https://www.crunchbase.com/organization/theia/company_financials
Das, R., Shah, S., & Das, S. (2021). Growth Opportunities in the Post-COVID19 Femtech Industry, Global. Frost & Sullivan.
De Stefano, A., & Müller, T. (2021). The Rise of Femtech: An Analysis of the Femtech Industry and its Female Entrepreneurs’ Experiences. Copenhagen.
Distrito. (2021). Femtechs podem movimentar US $50 bilhões no mundo até 2025. Distrito Dataminer. Retrieved January 23, 2023, from https://distrito.me/blog/femtech/
Distrito Dataminer. (2020). Healthtech: o que é e visão na área de saúde I Distrito. Distrito. Retrieved January 25, 2023, from https://distrito.me/blog/healthtechs-o-que-sao-e-como-ajudam-na-transformacao-do-mercado/
Dresch, A., Lacerda, D. P., & Antunes, J. A. V. J. (2015). Design Science Research: Método de Pesquisa para Avanço da Ciência e Tecnologia. Bookman Editora.
Faubion, S. S. (2021). Femtech and midlife women's health: good, bad, or ugly? The Journal of The North American Menopause Society, 28(4), 347-348.
Fernandez, M. (2020). Frost & Sullivan Defines Top Femtech Global Opportunities by 2024. Frost & Sullivan. Retrieved January 8, 2023, https://www.frost.com/news/press-releases/frost-sullivan-defines-top-femtech-global-opportunities-by-2024/
Fitzpatrick, M. B., & Thakor, A. S. (2019). Advances in Precision Health and Emerging Diagnostics for Women. Journal of Clinical Medicine, 8(10). 10.3390/jcm8101525
Fritscher, B., & Pigneur, Y. (2010). Supporting business model modelling: A compromise between creativity and constraints. Lecture Notes in Computer Science, 5963(Springer-Verlag), 28-43.
GEM, Sebrae, & IBQP. (2020). Empreendedorismo no Brasil 2020. https://drive.google.com/file/d/15iOq6-1BCIRmcX4wMEuUemZDtMM3gIHi/view
Heilborn, M. L. (2002). Fronteiras simbólicas: gênero, corpo e sexualidade. 5(Cadernos Cepia), 73-92.
Jacobson, R. E. (Ed.). (1999). Information Design. MIT Press.
Johnson, M. W., Christensen, C. M., & Kagermann, H. (2008). Reinventing your business model. Harvard Business Review, 86(9), 50-59.
Jonathan, E. G. (2005). Mulheres empreendedoras: medos, conquistas e qualidade de vida. 10, 373-382. https://www.scielo.br/j/pe/a/GLRTzNTHBNzkQVQD3BzFGNk/?lang=pt&form
Kemble, E., Pérez, L., Sartori, V., Tolub, G., & Zheng, A. (2022). The dawn of the FemTech revolution. McKinsey. https://www.mckinsey.com/industries/healthcare/our-insights/the-dawn-of-the-femtech-revolution
Krishnamurti, T., Birru Talabi, M., S Callegari, L., M Kazmerski, T., & Borrero, S. (2022). A Framework for Femtech: Guiding Principles for Developing Digital Reproductive Health Tools in the United States. Journal of Medical Internet Research. Retrieved January 18, 2023, from https://www.jmir.org/2022/4/e36338/
Magretta, J. (2002). Why Business Models Matter. Harvard Business Review, 80(5), 86-92.
Maurya, A. (2012). Running Lean: Iterate from Plan A to a Plan That Works (2nd ed.). O’Reilly.
Ministério da Saúde & Instituto Sírio-Libanês Ensino e Pesquisa. (2016). Protocolos da Atenção Básica: Saúde das Mulheres https://bvsms.saude.gov.br/bvs/publicacoes/protocolos_atencao_basica_saude_mulheres.
Moura, A. (2022). Tech startups: o que é fintech, insurtech, healthtech e mais [+ exemplos]. G4 Educação. Retrieved January 18, 2023, from https://g4educacao.com/portal/tech-startups-fintech-insurtech-healthtech-e-mais-exemplos/
Oliveira, M. A., & Ferreira, J. J. P. (2011). Business Model Generation: A handbook for visionaries, game changers and challengers (Book Review). African Journal of Business Management, 5(7).
Osterwalder, A., & Pigneur, Y. (2011). Business Model Generation - Inovação em Modelos de Negócios: um manual para visionários, inovadores e revolucionários. Alta Books.
Patterson, J. (2020). It's Time to Start Talking About Menopause at Work. Harvard Business Review. Retrieved January 20, 2023, from https://hbr.org/2020/02/its-time-to-start-talking-about-menopause-at-work
Ries, E. (2011). The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. Crown.
Sebrae. (2019). Relatório especial: Empreendedorismo Feminino no Brasil. https://www.sebrae.com.br/Sebrae/Portal%20Sebrae/UFs/GO/Sebrae%20de%20A%20a%20Z/Empreendedorismo%20Feminino%20no%20Brasil%202019_v5.pdf
Sebrae. (2022). Atlas dos Pequenos Negócios. https://static.poder360.com.br/2022/07/Atlas-pequenos-negocios-sebrae.pdf
Shafer, S.M., Smith, H.J., & Linder, J.C. (2005). The power of business models. Business Horizons, 48(3), 199–207.
Tamaseb, A. (2021). Super Founders: What Data Reveals About Billion-Dollar Startups. PublicAffairs. https://www.amazon.com.br/gp/product/B08HLZZT6G/ref=dbs_a_def_rwt_hsch_vapi_tkin_p1_i0
Teece, D. (2010). Business Models, Business Strategy and Innovation. Long Range Planning, 43, 172-194.
Trimi, S., & Berbegal-Mirabent, J. (2012). Business model innovation in entrepreneurship. International Entrepreneurship and Management Journal, 8(4), 449-465.
Veraszto, E. V., da Silva, D., Assis Miranda, N., & Oliveira Simon, F. (2009). Tecnologia: buscando uma definição para o conceito. Prisma. com, (8), 19-46. http://aleph.letras.up.pt/index.php/prismacom/article/view/2065
Wasserman, N. (2012). The Founder's Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup. Princeton University Press. https://www.amazon.com.br/Founders-Dilemmas-Anticipating-Foundation-Entrepreneurship-ebook/dp/B007AIXKUM
World Health Organization. (2022). Mental Health and COVID-19: Early evidence of the pandemic's impact: Scientific brief, 2 March 2022. World Health Organization (WHO). Retrieved January 19, 2023, from https://www.who.int/publications/i/item/WHO-2019-nCoV-Sci_Brief-Mental_health-2022.1
Yin, R. K. (2010). Estudo de caso: planejamento e métodos (4th ed.). Bookman.
This Journal is licensed under a Creative Commons Attribution-Non Commercial-No Derivers 4.0 International license.
1.The author (s) authorize the publication of the article in the journal;
2.The author (s) warrant that the contribution is original and unpublished and is not in the process of being evaluated in other journal (s);
3. The journal is not responsible for the opinions, ideas and concepts emitted in the texts, as they are the sole responsibility of its author (s);
4. The editors are entitled to make textual adjustments and to adapt the articles to the standards of publication.