Research on the Application of GIS Technology in Spatial Mode Customer Relationship Management System

Authors

  • Zheng Hongjian
  • Xue Fei
  • Wang Chunxiu

DOI:

https://doi.org/10.24212/2179-3565.2011v2i2p34-37

Keywords:

GIS, CRM, Management, Spatial mode

Abstract

This paper applies spatial analysis and GIS coupling to represent spatial visualization of the customer’s information and brings forward the application of GIS technology in spatial type customer relationship management. This paper believes that through spatial customer relationship management, the enterprise can automatically accumulate assorted information including the spatial one of the customer in previous business to form the spatial database of the customer relationship. The conclusion is that the analysis and process function of the spatial database system of customer relationship will help better the comprehension of the customer’s needs so as to make valid prediction of the customer and the development potential.

Author Biographies

Zheng Hongjian

Hubei Academy of Scientific and Technical Information, Wuhan, P.R.China, 430072

Xue Fei

Hubei Academy of Scientific and Technical Information, Wuhan, P.R.China, 430072

Wang Chunxiu

Hubei Academy of Scientific and Technical Information, Wuhan, P.R.China, 430072

Downloads

Issue

Vol. 2 No. 2 (2011)

Section

Papers

License

This Journal is licensed under a Creative Commons Attribution-Non Commercial-No Derivers 4.0 International license.

1.The author (s) authorize the publication of the article in the journal;

2.The author (s) warrant that the contribution is original and unpublished and is not in the process of being evaluated in other journal (s);

3. The journal is not responsible for the opinions, ideas and concepts emitted in the texts, as they are the sole responsibility of its author (s);

4. The editors are entitled to make textual adjustments and to adapt the articles to the standards of publication.