The impact of blockchain on economic efficiency and transparency in sports management
DOI:
https://doi.org/10.23925/2179-3565.2026v17i1p287-298Keywords:
Sports, Matrix model, Smart contracts, Blockchain, AnalyticsAbstract
This article examines the applicability of blockchain technologies, smart contracts, and artificial intelligence in the modernization of sports management in Russia, with a focus on both traditional sports and eSports. The main objective is to propose and validate the SportContour digital hub, an integrated model designed to reduce transaction costs, increase process transparency, and optimize the allocation of public and private resources. The study combines an international comparative analysis of seven governance models with the empirical validation of 48 simulated cases using the SportContour platform. The results demonstrate that the proposed model reduces project approval times to four days, achieves a transparency index of 0.93, and delivers a return on investment (ROI) of 1.5, with an audience engagement rate of 70%. These findings suggest that the integration of digital technologies into sports management not only strengthens administrative efficiency and economic sustainability, but also provides an innovative framework for cooperation between government, business, and civil society in the sports sector
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