Munaier, Christian Gomes e Souza, University of São Paulo -USP, Brazil,, Brazil
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RISUS. Revista de Innovación y Sustentabilidad ISSN 2179-3565 Vol. 12 Núm. 2 (2021) - Papers
INFLUENCE OF USAGE AND CONTRACTUAL BINDS ON CUSTOMER RETENTION IN CONTINUALLY DELIVERED SERVICES: EVIDENCE FROM THE PHYSICAL FITNESS BUSINESS
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