Qualis: B1 |
Área do conhecimento: Administração Pública e de Empresas, Ciências Contábeis e Turismo |
Munaier, Christian Gomes e Souza, University of São Paulo -USP, Brazil,, Brazil
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Journal on Innovation and Sustainability RISUS Vol. 12 No. 2 (2021) - Papers
INFLUENCE OF USAGE AND CONTRACTUAL BINDS ON CUSTOMER RETENTION IN CONTINUALLY DELIVERED SERVICES: EVIDENCE FROM THE PHYSICAL FITNESS BUSINESS
Abstract PDF