Qualis: B1 |
Área do conhecimento: Administração Pública e de Empresas, Ciências Contábeis e Turismo |
Saxena, Shweta, Amity University Madhya Pradesh, Gwalior, India
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Journal on Innovation and Sustainability RISUS Vol. 14 No. 3 (2023): Journal on Innovation and Sustainability - Papers
Impact of Reverse Innovation on Global Competitiveness of MNCs: The Moderating Role of Understanding Latent Customer Needs in Developed Markets
Abstract pdf