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Vol 8, No 2 (2017): JUNE/AUG Sustainable practices through green guerrilla marketing – an innovative approach Abstract  PDF
Harshita Gupta, Saumya Singh
 
Vol 11, No 2 (2020): MAR/APR CONSCIOUS MARKETING: SEEDS FOR A NEW MARKETING CONCEPT TO DEAL WITH THE POTENTIAL CONFLICTS BETWEEN CONSUMERISM AND SUSTAINABILITY Abstract  PDF
Afonso Carlos Braga, Erika Camila Buzo Martins
 
Vol 11, No 3 (2020) THE USE OF SOCIAL MEDIA BY COMPANIES LISTED ON THE CORPORATE SUSTAINABILITY INDEX Abstract  PDF (Português (Brasil))
Claudio Marcos Maciel da Silva, Marcelo Rosa Boschi, Jorge Vieira da Rocha, Sérgio Luiz de Argolo Bezerra
 
Vol 10, No 3 (2019): SET/NOV A MEMBERSHIP PROGRAM AND A COMPLAIN WEBSITE: HOW SPORT CLUBS MANAGE EXPERIENCES OF THEIR MEMBERS Abstract  PDF
Christian Gomes e Souza Munaier, Alexandre Luzzi Las Casas
 
Vol 8, No 4 (2017): DEZ ( 2017 ) - Edição Especial THE BALANCING ACT: TOWARDS A TERMINAL LOGIC OF SUSTAINABILITY. Abstract  PDF
Alexander S Rose
 
Vol 2, No 3 (2011) A Model of Value Chain Management Based on Customer Relationship Management Abstract  PDF
Wang Aimin, Li Shunxi
 
Vol 4, No 3 (2013) The Paradox between Consumerism and Sustainability - How to approach the marketing professionals with this theme Abstract  PDF
Afonso Carlos Braga
 
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