A Model of Value Chain Management Based on Customer Relationship Management

Autores/as

  • Wang Aimin
  • Li Shunxi

DOI:

https://doi.org/10.24212/2179-3565.2011v2i3p17-21

Palabras clave:

Value chain management (VCM), Customer relationship management (CRM), Strategy, Marketing

Resumen

Many companies pay much attention to the Value Chain Management (VCM) nowadays. The VCM can give the strategic direction of enterprise development, which can create the value gained by the customer. The Customer Relationship Management (CRM) can build the communication channel of value delivery between the enterprise and customer. Through analyzing the secondary data of the related literatures, the article builds a model of Value Chain Management based on the Customer Relationship Management.

Biografía del autor/a

Wang Aimin

School of Management, Wuhan University of Technology, Wuhan, P.R.China, 430070

Li Shunxi

School of Management, Wuhan University of Technology, Wuhan, P.R.China, 430070

Descargas

Número

Vol. 2 Núm. 3 (2011)

Sección

Papers

Licencia

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