From gamification to the metaverse and beyond. Metaphors, myths,  and ideologies

Mattia Thibault

doi:10.23925/2763-700X.2024n7.67357

Autores

Mattia Thibault Tampere University

DOI:

https://doi.org/10.23925/2763-700X.2024n7.67357

Palavras-chave:

idéologie des médias, intelligence artificielle, jeux numériques, ludification, metavers

Resumo

A capacidade de modelisação dos jogos numéricos exerceu uma influência cada vez mais forte sobre a comunicação industrial e a tomada de decisão estratégica. Os modos como as empresas comunicam, se representam e organisam seu trabalho e suas operações foram o objeto de tentativas de tradução das características semióticas dos jogos numéricos. As dinámicas e as interações tornam-se “gamificadas” ao mesmo tempo que o futuro da comunicação industrial é adiado a um metavers (ainda hipotético) que empresta sua estética e suas interações a esses jogos. A escassez, pedra angular tanto dos jogos quanto dos systemas econômicos, é importada nesses mondos numéricos por meio de soluções tecnológicas como a blockchain. Mais recentemente, a intelligência artificial, desenvolvida desde anos enquanto ator estratégico nos jogos, tornou-se a nova palavra na moda, considerada como a última fronteira tecnólogica. Este artigo explora os modos como os jogos numéricos, vistos como sistema de modelisação, influenciam os discursos sobre tecnologia e desenvolvimento ; mostra também como a linguagem metafórica e o pensamento mítico moldam as ideologias atrás destas operações, limitando nossa capacidade de lidar de modo crítico com esses fenômenos.

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