An Election of Self-Centered Tweets: Analysis of Twitter Usage in the 2016 São Paulo Mayoral Election

Authors

  • Tathiana Senne Chicarino PUC
  • Claudio Penteado UFABC e PUC/SP
  • Natasha Bachini IESP-UERJ e PUC/SP
  • Pedro Malina PUC/SP
  • Denis Carneiro Lobo PUC/SP

Keywords:

Twitter, Big data, 2016 São Paulo Mayoral Election, Digital Campaigns, Social Media Political Campaigns.

Abstract

In order to observe the uses of Twitter in the 2016 São Paulo mayoral election, this article presents a predominantly quantitative analysis of the digital campaigns carried out by the main candidates Celso Russomano (PRB); Fernando Haddad (PT); João Dória (PSDB); Luiza Erundina (PSOL); Marta Suplicy (PMDB); Major Olímpio (SD) and Ricardo Young (REDE). Researchers from  NEAMP (PUC/SP - Brazil) and DMRC (QUT - Australia) combined Big Data analysis techniques to verify the continuities and innovations in two main variables: (1) the current digital campaign strategies compared to previous ones and (2) the candidates/followers interactions. The results pointed to a correlation between the broadening of political issue debate on social media and the increase of personalistic contents along with the reduction of the candidate/follower interactive dialogues.

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Author Biographies

Tathiana Senne Chicarino, PUC

Doutoranda e Mestre em Ciências Sociais pela Pontifícia Universidade Católica de São Paulo (PUC-SP).Graduada em Sociologia e Política pela Fundação Escola de Sociologia e Política de São Paulo (2010). Professora de pós-graduação na Fundação Escola de Sociologia e Política de São Paulo. Pesquisadora do Núcleo de Estudos em Arte, Mídia e Política (NEAMP) da PUC/SP e do Grupo de Pesquisa "Comunicação e Sociedade do Espetáculo" da Casper Líbero

Claudio Penteado, UFABC e PUC/SP

Phd in Social Science PUC/SP

Natasha Bachini, IESP-UERJ e PUC/SP

Doctorate in Sociology IESP-UERJ

Pedro Malina, PUC/SP

Doctorate in Social Science PUC/SP

Denis Carneiro Lobo, PUC/SP

Master in Social Science PUC/SP

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Published

2018-02-22