Moral panics and political mobilization
the strategies of the far right to control public debate
DOI:
https://doi.org/10.23925/1982-6672.2025v17i52p48-71Keywords:
moral panic, bolsonarismo, far right, denialism, populismAbstract
This article analyzes the instrumentalization of moral panics during Jair Bolsonaro’s government (2019-2022), focusing on the discourses used to reinforce the political strategies of the far right, delegitimize opponents, and mobilize the base of allies. Through a qualitative approach, the study discusses key cases of moral panics fostered during this period, including issues related to pedophilia, “gender ideology,” criticisms of the LGBTQIA+ community, the defense of traditional family values, the Escola sem Partido movement, violent attacks in schools, the concept of the “good citizen,” scientific denialism—particularly during the COVID-19 pandemic—and the demonization of communism and globalism as internal and external enemies, among others. Using discourse analysis and a literature review on moral panics, the far right, and political communication, we argue that these panics were crucial for maintaining support for the far right, promoting polarization and institutional distrust.
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