The first studies in marketing: context, institutionalization and method

Authors

  • Sergio Luis Ignacio Oliveira PUC/SP

Abstract

This study discusses the philosophical and scientific methods used by the first marketing theoreticians of the beginning of the twentieth century, the importance of the context in the first studies of the area and its institutionalization process

Author Biography

Sergio Luis Ignacio Oliveira, PUC/SP

Programa de Estudos Pós-Graduados em História da Ciência e Programa de Estudos Pós-Graduados em Educação Matemática

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Dissertation Abstracts