Stickers: inserção e visibilidade no espaço urbano

Abstract

Stickers: insertion and visibility in the urban space. This paper aims to highlight the formation of the “stickers” in urban areas, such as stickers providing new looks, meanings and dialogues to those sites, and facing the dynamics of its propagation particular characteristics in the face of other visual interventions. Its reproduction as well the achieved visibility puts them in a double game of exhibition, leveraging the communication skills of urban space through its aesthetical, or caused by a crisis of visibility derived from overexposure of images that saturate the look of the receiver, resonating its own characteristics of the wear eye that makes reading about the spatial, homogeneous and unreadable.