The voice of capital

Authors

  • Edilson Cazeloto PEPGCOS–UNIP

Keywords:

advertising, discourse, capitalism

Abstract

In this book, the author shows the changes that have taken place in Brazilian advertising discourse, mainly since the military coup of 1964. Analyzing advertisements of large companies published in Veja magazine between 1980 and 2002, she explains how the relationship between agencies, advertisers and vehicles created the conditions for the emergence of the “social responsibility” and “quality of life” discourses that predominate in business communication today.

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How to Cite

Cazeloto, E. (2011). The voice of capital. Galaxia, (20). Retrieved from https://revistas.pucsp.br/index.php/galaxia/article/view/4720

Issue

No. 20 (2010)

Section

Reviews

License

I cede the copyrights to publication of my article to Galaxia journal and will consult the journal’s scientific editor should I decide to republish it later in a book.