MÍDIA DIGITAL E IDENTIDADE: A CONSTRUÇÃO DA IMAGEM BRASILEIRA ATRAVÉS DO DISCURSO DA SUSTENTABILIDADE

Abstract

This paper aims to discuss how digital media, specifically the texts from the website Uai, perform the process of building the Brazilian identity through discursive expressions ruled by the theme sustainability. For this, a small corpus (BERBER SARDINHA, 2004) was select, considering the texts published in 2010 in the said website. The main aim, herein, under the light of Corpus Linguistics and with the support of key concepts of the French Discourse Analysis, is to examine the linguistic-discursive procedures used, which may perhaps be reflected as components for the building of Brazilian identity.