OS ÍNDICES SOCIAIS DE VALOR NO GÊNERO ENTREVISTA PINGUE-PONGUE, DO JORNALISMO DE REVISTA

Abstract

This work aims at presenting an analysis of the social indexes of value intrinsic to the constitution of the genre ping-pong interview, from the magazine journalism, having as its theoretical-methodological horizon Bakhtin’s theory of speech genres. The research data constitutes itself into 46 ping-pong interviews, from the following magazines: CartaCapital, ISTOÉ and Veja, published at the time of the 2nd. round of the presidential elections. It can be highlighted as research results the indexes embodied through the place of ideological anchoring of the interview and through the semantic-objectal content of questions and answers.