Rhetorical persuasion strategies. The game between real and unreal in aligning readers

a systemic-functional approach

Authors

DOI:

https://doi.org/10.23925/2237-759X2024V55e68491

Keywords:

metaphor, systemic-functional Linguistics, persuasion

Abstract

The objective of this article is the linguistic examination of how evaluative positions are conducted rhetorically to effect, in the reader, the reciprocity of values that align with those of an editorial. Relying on the theory of Systemic-Functional Linguistics, critical metaphor analysis, conceptual metaphor theory and some persuasive resources, the analysis of the text “O Quinto Centenário” aims to answer which persuasive resources used to justify the failure of the celebrations for the 500th anniversary of the discovery. The research shows that rhetorical strategies allow editorial to adopt ideological positions to influence beliefs, values and political practices.

Author Biographies

Fátima Aparecida Lopes de Moura, Pontifícia Universidade Católica de São Paulo

Possui graduação em Letras - Inglês e literaturas de Língua Inglesa pela Universidade de Santo Amaro (1995), graduação em Pedagogia pela Universidade Nove de Julho (2003) e mestrado em Lingüística Aplicada e Estudos da Linguagem pela Pontifícia Universidade Católica de São Paulo (2019). Professora na Secretaria de Educação do Estado de São Paulo e na Secretaria Municipal de Educação da Cidade de São Paulo. Tem experiência na área de Letras, com ênfase em Língua Estrangeira Moderna Inglês. Atualmente é aluna doutoranda na Pontifícia Universidade Católica de São Paulo, PUC - SP.

Sumiko Nishitani Ikeda, Pontifícia Universidade Católica de São Paulo

Atualmente é professora titular no curso de pós graduação em Lingüística Aplicada e Estudos da Linguagem (LAEL) da PUCSP. De 1992 a 1998, exerceu, na qualidade de professora titular, magistério e pesquisa na Osaka University of Foreign Studies, Kyoto University of Foreign Studies e na Kakuritsu Kokugo Kenkyujoo de Tokyo. Tem experiência na área de Lingüística, com ênfase na interface Discurso e Gramática, atuando na linha de pesquisa Linguagem, Trabalho e Educação, principalmente nos seguintes temas: Linguística Crítica - Metáfora - Appraisal - Português para Estrangeiros - sob o enfoque em especial da Linguística Sistêmico-Funcional.

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Published

2025-04-14

How to Cite

Moura, F. A. L. de, & Ikeda, S. N. (2025). Rhetorical persuasion strategies. The game between real and unreal in aligning readers: a systemic-functional approach. Intercâmbio, 55, e68491. https://doi.org/10.23925/2237-759X2024V55e68491

Issue

Vol. 55 (2024): Fluxo contínuo

Section

Artigos

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