Unplanned Purchase and Personal Debt: A Relation Analysis

Brunno Bonomo, Emerson Wagner Mainardes, Rozelia Laurett

Abstract


Literatures on impulse purchasing and indebtedness have been studied separately for decades, mainly in studies in the areas of marketing and finances. Thereby, this research proposes a multidisciplinary study amidst the phenomenon that is impulse purchasing and personal debt. Therefore, the central objective of this study was to identify if there is a relation between impulse purchasing and personal debt within traditional retail. To reach this objective, a quantitative research was conducted, descriptive, cross-sectional and survey type. The sample contemplated 435 customers in a store. The data were collected in the environment of a shoe retail store in the country side of Espírito Santo - Brazil. The relations between variables were analyzed by the means of a multiple regression.  The results showed evidence that, to the respondents, impulse purchasing can affect their income, but personal indebtedness is not necessarily prevenient from unplanned purchase.


Keywords


Impulse Purchasing; Consumer Behavior; Purchase Decision Process.



DOI: http://dx.doi.org/10.23925/2178-0080.2017v19i3.32758

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