Unplanned Purchase and Personal Debt: A Relation Analysis

Authors

  • Brunno Bonomo Fucape Business School
  • Emerson Wagner Mainardes Vínculo Institucional: Titulação Professor Associado e Pesquisador da FUCAPE Business School, Brasil.
  • Rozelia Laurett FUCAPE Business School

DOI:

https://doi.org/10.23925/2178-0080.2017v19i3.32758

Keywords:

Impulse Purchasing, Consumer Behavior, Purchase Decision Process.

Abstract

Literatures on impulse purchasing and indebtedness have been studied separately for decades, mainly in studies in the areas of marketing and finances. Thereby, this research proposes a multidisciplinary study amidst the phenomenon that is impulse purchasing and personal debt. Therefore, the central objective of this study was to identify if there is a relation between impulse purchasing and personal debt within traditional retail. To reach this objective, a quantitative research was conducted, descriptive, cross-sectional and survey type. The sample contemplated 435 customers in a store. The data were collected in the environment of a shoe retail store in the country side of Espírito Santo - Brazil. The relations between variables were analyzed by the means of a multiple regression.  The results showed evidence that, to the respondents, impulse purchasing can affect their income, but personal indebtedness is not necessarily prevenient from unplanned purchase.

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Author Biographies

Brunno Bonomo, Fucape Business School

Mestre em Administração de Empresas pela Fundação Instituto Capixaba de Pesquisa em Contabilidade, Economia e Finanças (FUCAPE), Brasil. MBA em Gestão Empresarial pela Fundação Getúlio Vargas (FGV/MMURAD), Brasil. Graduado em Administração de Empresas pela UNIVC, Brasil.

Emerson Wagner Mainardes, Vínculo Institucional: Titulação Professor Associado e Pesquisador da FUCAPE Business School, Brasil.

Doutor em Administração para Universidade da Beira Interior (UBI - Covilhã/Portugal - 2010). Mestre em Administração pela Universidade Regional de Blumenau - FURB (2007), Brasil. Especialização em Administração pela Universidade da Região de Joinville - UNIVILLE (2000), Brasil. Graduação em Engenharia Industrial Elétrica pelo CEFET/PR (1993), Brasil.

Rozelia Laurett, FUCAPE Business School

Titulação: Doutoranda em Administração pela Universidade da Beira Interior (UBI/Portugal). Mestre em Administração de Empresas pela FUCAPE Business School.(2015), Brasil. MBA em Gestão de Pessoas com Ênfase em Psicologia, UNESC (2015), Brasil. MBA em Gerência de Projetos (Metodologia PMI) pela UVV (2011), Brasil. Graduada em Administração de Empresas pela Universidade de Vila Velha - UVV (2008), Brasil. 

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Published

2017-08-31

How to Cite

Bonomo, B., Mainardes, E. W., & Laurett, R. (2017). Unplanned Purchase and Personal Debt: A Relation Analysis. Management in Dialogue Review, 19(3), 49–69. https://doi.org/10.23925/2178-0080.2017v19i3.32758

Issue

Vol. 19 No. 3 (2017): September - December

Section

Artigos

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