Comércio Eletrônico: A revolução em tempos digitais

Authors

  • Márcio Shoiti Kuniyoshi

DOI:

https://doi.org/10.20946/rad.v2i1.1689

Abstract

A Revolução Digital está gerando transformações significativas na Economia, trabalho e, principalmente, na forma de realizar negócios. Este artigo tem o objetivo de apresentar o panorama do comércio eletrônico, as tendências e os desafios proporcionados por essa ferramenta. A complexidade das transformações geradas pelo comércio eletrônico desperta interesse de pesquisa e entendimento de seus impactos, forma de superação de crise e criação de vantagem competitiva. Palavras-chave: tecnologia digital, Internet, estratégias de negócio, comércio eletrônico, competitividade, globalização. Abstract: The Digital Revolution is transforming the Economy, jobs and the way to realize business in the world. This article presents the Internet as a tool of business, Ecommerce environment; trends and the challenges to the organization that intend to use this new tool. The interest to research Internet and E-commerce is because they are the main sponsors of changes and creation of competitive advantage. Key words: digital technology, internet, business strategies, ecommerce, competition, globalization.

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Published

2009-01-28

How to Cite

Kuniyoshi, M. S. (2009). Comércio Eletrônico: A revolução em tempos digitais. Management in Dialogue Review, 2(1). https://doi.org/10.20946/rad.v2i1.1689

Issue

Vol. 2 No. 1 (2000)

Section

Artigos

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