Competitividade no setor de panificação: A busca de um novo modelo de gestão

Authors

  • Wagner Abrão Martins

DOI:

https://doi.org/10.20946/rad.v2i1.1690

Abstract

O estudo destaca a relevância econômica e social do setor de panificação, traça o perfil atual dos estabelecimentos e as tendências que se verificam, tecendo considerações sobre a administração estratégica de serviços. Tais considerações norteiam a busca de pistas para uma proposta de modelo para padarias, enquanto negócio, que possibilite seu sucesso em um ambiente de transformações, e aumento de competitividade com empresas locais e, até mesmo, com empresas de classe mundial. Palavras-chave: operações, estratégia, competitividade, serviços, indústria de panificação. Abstract The study focuses the economical and social importance of the bakery’s market, draws the present profile of those business and shows the noticed tendencies, making considerations about the strategic administration of services. Such considerations lead the search to find out signs for model proposal for bakeries business so that it enhonces possibilities to obtain success in a environment of transformations and increasing competitive, including in world-wide companies. Keywords: operations, strategy, competitiviness, services, bakery industry.

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Published

2009-01-28

How to Cite

Martins, W. A. (2009). Competitividade no setor de panificação: A busca de um novo modelo de gestão. Management in Dialogue Review, 2(1). https://doi.org/10.20946/rad.v2i1.1690

Issue

Vol. 2 No. 1 (2000)

Section

Artigos

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