Proposal of the FinTech’s Services Adoption Measurement Model

Authors

DOI:

https://doi.org/10.23925/2178-0080.2021v23i3.52064

Abstract

This study proposes a systematic literature review seeking: What factors influence the adoption of a fintech? From the selected database, 70% are works published in high-impact journals. The most used method was structural equation modeling to assess the development of theoretical constructions from latent constructs. From the attitude factors adopted, the constructs of product design, social influence, privacy, trust, perceived ease of use, perceived as the primary constructs that influence the intention to use and adopt fintech services. In the end, a model for measuring the adoption of fintech services is proposed, which includes these constructs.

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Author Biographies

Matheus Vieira de Souza, Universidade de São Paulo, Escola Superior de Agricultura Luiz de Queiroz

Graduado em Administração de Empresas pela Instituição Toledo de Ensino (2015), MBA em Controladoria/Finanças (2018) pela mesma instituição e Mestrando pelo Programa de Pós Graduação em Administração da Escola Superior de Agricultura "Luiz de Queiroz" (PPGA - ESALQ) - Universidade de São Paulo.

Hermes Moretti Ribeiro da Silva, Universidade Estadual Paulista, Escola Superior de Agricultura Luiz de Queiroz

Professor e Pesquisador do Departamento de Engenharia de Produção da Faculdade de Engenharia de Bauru (FEB) da Unesp. Professor do Programa de Pós-Graduação em Administração da Esalq/USP. Doutor em Administração de Empresas pela Fundação Getulio Vargas de São Paulo (FGV-SP), na área de Estratégias de Marketing. Mestre em Administração pela Universidade de São Paulo (USP-FEA), com área de concentração em Marketing. Possui Especialização Lato Sensu em Gestão Empresarial e Bacharelado em Administração, ambas pela Instituição Toledo de Ensino (ITE). Atuou como consultor de empresas nas áreas de Marketing, Estratégia e Pesquisa de Mercado na HMRS Consultoria e foi Vice-Diretor do Centro Universitário de Bauru - ITE. Lecionou na Escola Superior de Agricultura "Luiz de Queiroz" (Esalq/USP), na Escola de Administração de Empresas de São Paulo da Fundação Getulio Vargas, no Centro Universitário de Bauru - ITE e em cursos de MBA e Especialização em várias instituições, atuando nas áreas de Marketing, Varejo, Pesquisa de Marketing, Comportamento do Consumidor, Estratégia etc.Tem experiência profissional na área de Marketing, Vendas e Consultoria Organizacional.

Eduardo Eugênio Spers, Universidade de São Paulo, Escola Superior de Agricultura Luiz de Queiroz

Eduardo Eugenio Spers hold a post-doctorate in Wageningen University (WUR-Netherlands), a specialization at the International Agro-food Management Institut (IGIA-France) and a doctorate degree in business administration at the University of São Paulo (USP). Full Professor at University of São Paulo, campus Esalq, and Coordinator of the MarkEsalq Marketing Project. Member of the Brazilian National Technical Commission on Biosafety (CTNBio). Member of the Scientific Committee of the Latin American Retail Congress. Member of the Forum of Geographical Indication and Collective Marks of the State of São Paulo. Leader of the Theory, Epistemology and Marketing Research Methods theme of the National Association of Graduate Studies in Administration (ANPAD). Published 118 articles in scientific journals, 312 papers in scientific events, 13 books and 48 chapters. Review 317 papers as ad hoc and other 157 activities such as short courses, interviews, advisory services, consultancies and lectures. Supervised 4 postdoctoral students, 32 dissertations, 4 thesis, 13 specialization monographs and 227 undergraduate student final works. Supervised also 153 other types of undergraduate works such as professional internships and 30 scientific projects. Participated in 245 scientific events and organized 39. Evaluate as a former member of 262 master's and doctoral degrees and other 584 of specialization and undergraduate degrees exams. Board member of 38 judging commissions and competitions. Research interest are consumer behavior and marketing management applied to Food-Agribusiness and Retail sectors.

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Published

2022-01-09

How to Cite

Souza, M. V. de ., Silva, H. M. R. da ., & Spers, E. E. (2022). Proposal of the FinTech’s Services Adoption Measurement Model. Management in Dialogue Review, 23(3). https://doi.org/10.23925/2178-0080.2021v23i3.52064