The Application of Discriminant Analysis in the Study on Types and Motivational Factors for Boycott
DOI:
https://doi.org/10.23925/2178-0080.2023v25i1.52820Keywords:
types of boycott, multiple discriminant analysis, resistanceAbstract
The study aimed to investigate which variable best discriminated against an intention or not to boycott among the groups studied (Without Intention to Boycott - SIB and With Intention to Boycott - CIB). The method used was that of multiple discriminant analysis. The results showed that the variable that best discriminated against the SIB group was related to the type of “relational boycott”, while the one that best discriminated against the CIB group was one related to the “minority boycott” typology, both belonging to the group A. In conclusion, when individuals noticed attitudes contrary to their values when committed against third parties, they were more willing to do the boycott.
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