Viagem epistemológica às livrarias dos aeroportos.
DOI:
https://doi.org/10.20946/rad.v5i1.694Abstract
Neste artigo, procuramos contribuir para a compreensão do fenômeno da literatura de pop-management no Brasil. Tal literatura compreende livros e revistas produzidos pela mídia de negócios para consumo rápido dos leitores. Ela tem papel relevante na disseminação de novas idéias e práticas gerenciais. O presente estudo foca os livros populares de gestão. Baseia-se em entrevistas realizadas com editores de livros voltados para o público executivo e na análise de best sellers de gestão. Com base nos resultados, especulamos sobre a falta de livros de qualidade entre as leituras dos executivos e propomos algumas linhas de ação para fomentar a geração de conteúdo apropriado para tal público. Palavras-chave: mídia de negócios; livros de gestão; cultura do management. Abstract In this paper, we aim to contribute to the understanding of the phenomenon of pop-management literature in Brazil. This literature includes books and magazines produced by the business media for rapid consumption by readers. It plays an important role in the dissemination of new managerial ideas and practices. This study focuses on popular management books. It is supported by interviews with publishers and managing editors of books aimed to executives, and the analysis of management best-seller books. Based on our analysis, we speculate about the scarcity of books of good quality among the executive's readings and propose actions to promote the generation of appropriate content for executives. Keywords: business media; management books; management culture.Metrics
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