Percepção de estudantes sobre a utilização de chatbots na Aprendizagem Ativa Transformadora em Temas Empresariais no contexto do sul global

Paulo Henrique Bertucci Ramos; Liliane Sartorio Ayala

doi:10.23925/2178-0080.2026v28i1.71224

Authors

Paulo Henrique Bertucci Ramos Universidade Federal de São Carlos https://orcid.org/0000-0002-2389-6351
Liliane Sartorio Ayala Universidade Presbiteriana Mackenzie - UPM https://orcid.org/0000-0001-8136-9712

DOI:

https://doi.org/10.23925/2178-0080.2026v28i1.71224

Keywords:

educational technology, virtual interaction, digital education, innovative teaching

Abstract

This study analyzed the perceptions of undergraduate and graduate students regarding the use of chatbots in active, transformative learning processes for business-related topics. Through a quantitative survey conducted between February and August 2024 across different regions of Brazil, data were collected using a structured questionnaire with socioeconomic questions and statements related to the pillars of Active and Transformative Learning. Statistical analyses, using Mann-Whitney and Kruskal-Wallis tests, indicated a positive perception among students regarding the use of chatbots, especially in the pillars of knowledge and content, learning strategies, faculty development, administrative support, educational leadership, and impact assessment. The results offer practical implications for educational institutions and contribute theoretically to the debate on chatbots in the context of the Global South.

Author Biographies

Paulo Henrique Bertucci Ramos, Universidade Federal de São Carlos

Atualmente é Professor Adjunto do Centro de Ciências em Gestão e Tecnologia da Universidade Federal de São Carlos (CCGT/UFSCar). Doutor em Administração (2022) pela Faculdade de Economia, Administração e Contabilidade da Universidade de São Paulo - FEA/USP. Mestre em Administração de Setores Específicos com área de concentração em Gestão e Inovação na Indústria Animal (2017) pela Faculdade de Zootecnia e Engenharia de Alimentos da Universidade de São Paulo - FZEA/USP. Administrador (2020) pela Universidade de Franca - UNIFRAN, Gestor Financeiro (2018) pela Universidade Paulista - UNIP e Engenheiro Agrônomo (2008) pela Escola Superior de Agricultura "Luiz de Queiroz" da Universidade de São Paulo - ESALQ/USP. Tem experiência na área de Gestão da Estratégica, Digitalização Organizacional, Empreendedorismo, Modelo de Negócios.

Liliane Sartorio Ayala, Universidade Presbiteriana Mackenzie - UPM

Doutora em Administração, com ênfase em Inovação e Sustentabilidade (2024), pelo Programa da Pós-Graduação em Administração da Faculdade de Economia, Administração, Contabilidade e Atuária (FEA-USP). Mestre em Empreendedorismo também pela FEA-USP, com foco em negócios sociais, impacto e investimento (2018). Possui Bacharelado em Administração pela UNICSUL (2023), em Letras Inglês/Português pela FFCLH-USP (2005) e tecnólogo em Gestão Pública pela Uniestácio (2021). Atualmente é docente nos cursos de graduação da Universidade Presbiteriana Mackenzie. Em sua trajetória profissional, possui mais de 20 anos de experiência executiva com liderança de equipe como Gerente de Parcerias e Novos Negócios, Coordenadora de Empreendedorismo na Agência USP de Inovação Polo SP e Coordenadora de Aceleração de Startups Verdes em parceria com a Prefeitura de SP no Programa Green Sampa. Entre 2022 e 2024 atuou na coordenação acadêmica dos programas internacionais de curta duração, colaborando na realização de 3 programa e conduzindo 2 grupos de executivos no exterior (Lisboa - abril e Chicago - maio de 2023). Atuação desde 2019 como professora orientadora no programa de MBA da ESALQ/USP. Atuação docente desde 2017 por meio de facilitações em programas de ensino de empreendedorismo para jovens de baixa renda. Também com experiência em sala de aula presencial e remota por meio da docência em programas de pós-graduação em instituições renomadas como SENAC SP, Belas Artes e Alun (FIAP).

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