The Internationalization Process of a Company in the Bus Bodybuilding Sector

Authors

  • Simone V. L. Linzemeyer Pontifícia Universidade Católica de São Paulo - PUCSP
  • Crisomar L. Souza Pontifícia Universidade Católica de São Paulo - PUCSP
  • Belmiro do Nascimento João Pontifícia Universidade Católica de São Paulo - PUCSP

DOI:

https://doi.org/10.20946/rad.v14i1.10181

Keywords:

Internationalization, Fusion and Acquisitions, Joint Venture

Abstract

The purpose of this article is to describe the internationalization process, through a case study from the sector of bus bodybuilding. The theoretical basis for this case is behavioral and economic theories of the internationalization. This research was carried out through analysis of data provided by the company, the Internet and an interview with an executive. The result of the internationalization process is positive for the company analyzed. The research confirms the prior conjectures of the behavioral approach sustained by gradualism and the psychic distance theory of Uppsala. Through economic theory explain direct investments joint ventures, mergers and acquisitions.

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Author Biographies

Simone V. L. Linzemeyer, Pontifícia Universidade Católica de São Paulo - PUCSP

Doutoranda em Ciências Sociais e Mestre em administração pela Pontifícia Universidade Católica de São Paulo - PUCSP

Crisomar L. Souza, Pontifícia Universidade Católica de São Paulo - PUCSP

Mestre e Professor da Pontifícia Universidade Católica de São Paulo

Belmiro do Nascimento João, Pontifícia Universidade Católica de São Paulo - PUCSP

Pós-Doutor em Administração (USP), Professor Titular do Programa de Estudos Pós-Graduados em Administração - Pontifícia Universidade Católica de São Paulo

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How to Cite

Linzemeyer, S. V. L., Souza, C. L., & João, B. do N. (2012). The Internationalization Process of a Company in the Bus Bodybuilding Sector. Management in Dialogue Review, 14(1). https://doi.org/10.20946/rad.v14i1.10181

Issue

Vol. 14 No. 1 (2012)

Section

Artigos

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