Uma reflexão sobre cenários de grande estratégia

Authors

  • Maria Cristina Sanches Amorim PEPG ADM - PUC/SP

DOI:

https://doi.org/10.20946/rad.v1i1.12509

Keywords:

Cenários, Estratégia, Análise Prospectiva

Abstract

O tempo incide diferenciadamente sobre as ferramentas de previsão, exigindo-as menos estruturadas no longo prazo; essa percepção propiciou a elaboração de cenários de grande estratégia - ou análise prospectiva, na expressão da "escola francesa". Trata-se da escolha e da construção do futuro de longo prazo, utilizadas para definir os rumos de um país ou de uma organização, em um horizonte que desenha objetivos para décadas à frente.

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Author Biography

Maria Cristina Sanches Amorim, PEPG ADM - PUC/SP

Economista, doutora em Ciências Sociais pela PUC/SP, professora do Departamento de Economia e do PEPG ADM da PUC/SP.

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How to Cite

Amorim, M. C. S. (2012). Uma reflexão sobre cenários de grande estratégia. Management in Dialogue Review, 1(1). https://doi.org/10.20946/rad.v1i1.12509

Issue

Vol. 1 No. 1 (1999)

Section

Artigos

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