Introduction of Digital Technologies into the Management of Tourism Companies: Problems and Development Opportunities

Auteurs

  • Volodymyr Khud Department of Tourism, Faculty of Geography, Ivan Franko National University of Lviv
  • Kateryna Horiunova Bioeconomy Research Institute, Vytautas Magnus University; Department of Marketing and Tourism, Educational and Scientific Institute of Management, Mariupol State University https://orcid.org/0000-0002-2236-4919
  • Oleksiy Skidanov Department of Tourism and Hotel and Restaurant Business, Bohdan Khmelnytsky National University of Cherkasy https://orcid.org/0000-0001-7178-1762
  • Halyna Taranenko Department of Social Sciences and Humanities, Educational and Scientific Institute of General University Training, Dmytro Motornyi Tavria State Agrotechnological University https://orcid.org/0000-0002-4334-3981

DOI :

https://doi.org/10.23925/2178-0080.2025v27iSI.73123

Mots-clés :

competitiveness, online platforms, personalization of services, digital technologies, digital transformation in tourism, tourism management system, technology integration in tourism

Résumé

In the context of globalization and rapid digital development, the tourism industry is experiencing profound transformations in business models and customer interactions. Digitalization has become a key driver of competitiveness and efficiency, a process accelerated by the COVID-19 pandemic. This study examines the impact of digital technologies on tourism, focusing on contemporary approaches to digital transformation in the sector. The methodology includes analysis of academic literature, statistical data, and practical cases of digital adoption. The results indicate that tools such as online booking platforms, mobile applications, social media, and personalization systems enhance productivity and customer experience, expand service offerings, and strengthen customer loyalty. Nevertheless, challenges remain, including information overload, skills shortages, rising costs, intensified competition, and cybersecurity risks.

Bibliographies de l'auteur

Volodymyr Khud, Department of Tourism, Faculty of Geography, Ivan Franko National University of Lviv

Professor specializing in tourism studies. His research interests include project management in the tourism industry, international tourism investment, business planning, and the implementation of innovations in hospitality and tourism development.

Kateryna Horiunova, Bioeconomy Research Institute, Vytautas Magnus University; Department of Marketing and Tourism, Educational and Scientific Institute of Management, Mariupol State University

PhD in Management, Junior Researcher and Associate Professor. Her research interests include bioeconomy, sustainable development, marketing and tourism management, innovation-driven growth, and strategic management in transitional and post-crisis economic environments.

Oleksiy Skidanov, Department of Tourism and Hotel and Restaurant Business, Bohdan Khmelnytsky National University of Cherkasy

Master’s graduate of Bohdan Khmelnytsky National University of Cherkasy, with research interests in tourism markets, business planning, taxation of tourism enterprises, and organizational-economic development of Ukraine’s tourism sector.

Halyna Taranenko, Department of Social Sciences and Humanities, Educational and Scientific Institute of General University Training, Dmytro Motornyi Tavria State Agrotechnological University

PhD in Pedagogical Sciences and Associate Professor specializing in social transformations and personality development. Her research interests include tourism and service quality under social change, personal self-development, social cohesion, and ethical challenges in the service economy.

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Publiée

2025-12-19

Comment citer

Khud, V., Horiunova, K., Skidanov, O., & Taranenko, H. (2025). Introduction of Digital Technologies into the Management of Tourism Companies: Problems and Development Opportunities. Revista Administração Em Diálogo - RAD, 27(SI), 167–183. https://doi.org/10.23925/2178-0080.2025v27iSI.73123

Numéro

Vol. 27 No SI (2025): Dezembro

Rubrique

Artigos

Licence

© Volodymyr Khud, Kateryna Horiunova, Oleksiy Skidanov, Halyna Taranenko 2025

Creative Commons License

Ce travail est disponible sous la licence Creative Commons Attribution 4.0 International .

Licença Creative Commons
Este obra está licenciado com uma Licença Creative Commons Atribuição 4.0 Internacional.