The speech of the anointed pastor

Malafaia and the Bolsonarist discourse

Abstract

This article aims to study the persuasive strategies adopted in the religious speech of the leader of the Assembly of God Church Vitória em Cristo, Pastor Silas Malafaia, which was delivered in a service attended by the then President of the Republic and also a candidate for re-election, Jair Bolsonaro, in addition to other political authorities. The choice of this topic was due to the relevance of the subject to society, as the religious leader in question was a declared supporter of candidate Bolsonaro and campaigned for him inside and outside the church. It is assumed that the support of a recognized national evangelical leadership, as is the case of Malafaia, can interfere in the choice of the faithful. To this end, facts that occurred in the context of the speech in its form and content will be addressed.