Living in the present: the evangelic well-being in the work of Max Lucado from a cultural perspective

Authors

  • Karina Kosicki Bellotti

Keywords:

Evangelical Media, Cultural History, Welfare, United States

Abstract

This article offers refers to some results of a research on the welfare culture present in the Evangelical media consummed by Brazilian evangelicals since the 1980s. One of its major exponents is the North-American pastor Max Lucado, author of several best-selling books in both American and Brazilian markets, showing advices to overcome problems and enjoy life with divine blessing. I propose a historical-cultural approach of Lucado’s communication ministry in order to explore the meanings of his messages of counselling – which problems are identified by him, which solutions are offered and how such questions can be articulated to the demands of a competitive religious context?

Author Biography

Karina Kosicki Bellotti

Professora adjunta do Departamento de História da Universidade Federal do Paraná. Este artigo traz resultados parciais de pesquisa de pós-doutorado desenvolvida no Programa de Pós-Graduação em História Cultural da Unicamp, e obteve financiamento da FAPESP

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Issue

Vol. 12 No. 1 (2012): História da Religião - Perspectivas Culturalistas

Section

Seção Temática

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