Study on the E-commerce Trust Based on Evolutionary Game Mechanism

Authors

  • Wei Mingxia
  • Zheng Shuang

DOI:

https://doi.org/10.24212/2179-3565.2012v3i1p61-73

Keywords:

E-commerce, Trust, Evolutionary Game.

Abstract

The evolutionary game model of E-commerce trust is established according to the behavior choice character of the online trader and supervisor. The replicator dynamic principle t is put forward and corresponding evolutionary differential equation is established; we put forward the conception of the evolution balance, requiring the evolutionary balance of the differential equation and condition and make an annotation of the evolutionary game mechanism of E-commerce trust.

Author Biographies

Wei Mingxia

School of Management, Henan University of Technology, Zhengzhou, P.R.China, 450001

Zheng Shuang

School of Management, Henan University of Technology, Zhengzhou, P.R.China, 450001

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Issue

Vol. 3 No. 1 (2012)

Section

Papers

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