Study on the E-commerce Trust Based on Evolutionary Game Mechanism

Autores/as

  • Wei Mingxia
  • Zheng Shuang

DOI:

https://doi.org/10.24212/2179-3565.2012v3i1p61-73

Palabras clave:

E-commerce, Trust, Evolutionary Game.

Resumen

The evolutionary game model of E-commerce trust is established according to the behavior choice character of the online trader and supervisor. The replicator dynamic principle t is put forward and corresponding evolutionary differential equation is established; we put forward the conception of the evolution balance, requiring the evolutionary balance of the differential equation and condition and make an annotation of the evolutionary game mechanism of E-commerce trust.

Biografía del autor/a

Wei Mingxia

School of Management, Henan University of Technology, Zhengzhou, P.R.China, 450001

Zheng Shuang

School of Management, Henan University of Technology, Zhengzhou, P.R.China, 450001

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Número

Vol. 3 Núm. 1 (2012)

Sección

Papers

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