Investigating the influence of co-design on design process for developing new products




Co-design, Innovation, roduct users


Co-design is an emerging trend in new product development that incorporates customer input into design process. It connects customers, designers, and engineers throughout product design and development process. This paper explores co-design strategies for product design from various companies. In particular, the paper addresses the following questions: What types of products are being co-designed?  How co-design is influencing the design process?  How can co-design help companies shape their design strategies?  Examples of co-designed products are presented and different roles that customers play in co-design of these products is described. The influence of co-design on conventional design process is also discussed in detail. Companies can now directly ask their current and potential customers about various product offerings and base their strategy on responses received by the customers. Co-design will play a major role in shaping design strategy of major companies.


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