Measuring CS by Critical Factor Index in Pricing Process

Authors

  • Liisa Ingman
  • Josu Takala

DOI:

https://doi.org/10.24212/2179-3565.2011v2i3p10-16

Keywords:

Pricing process, Critical factor index, Customer satisfaction

Abstract

The aim of this study is to identify and examine the critical parts of a pricing process, from customer’s point of view. A questionnaire used in this study is based on Sense and Respond –method. It utilizes importance, experiences, gaps, deviations and direction of development, and clarifies the critical areas of the pricing process. Many development areas where found but focus should be on the most critical areas, which were related to configurator’s usability: the overall usability and getting products to a tender.

Author Biographies

Liisa Ingman

University of Vaasa, Faculty of Technology, Industrial Management, Finland

Josu Takala

University of Vaasa, Faculty of Technology, Industrial Management, Finland

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Issue

Vol. 2 No. 3 (2011)

Section

Papers

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