Measuring CS by Critical Factor Index in Pricing Process
DOI:
https://doi.org/10.24212/2179-3565.2011v2i3p10-16Palavras-chave:
Pricing process, Critical factor index, Customer satisfactionResumo
The aim of this study is to identify and examine the critical parts of a pricing process, from customer’s point of view. A questionnaire used in this study is based on Sense and Respond –method. It utilizes importance, experiences, gaps, deviations and direction of development, and clarifies the critical areas of the pricing process. Many development areas where found but focus should be on the most critical areas, which were related to configurator’s usability: the overall usability and getting products to a tender.
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Esta obra está licenciada sob uma licença Creative Commons Atribuição - No comercial - Sin derivaciones 4.0 Internacional
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1. The author (s) authorize the publication of the article in the journal;
2. The author (s) warrant that the contribution is original and unpublished and is not in the process of being evaluated in other journal (s);
3. The journal is not responsible for the opinions, ideas and concepts emitted in the texts, as they are the sole responsibility of its author (s);
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