Effective product design for a massive data to enhanced sustainable marketing productivity
DOI:
https://doi.org/10.23925/2179-3565.2025v16i4p165-173Keywords:
Digital marketers, Economic Efficiency, Marketing, Sustainable productivity, Working environmentAbstract
This paper discusses the conceptualization and design of an ergonomically adjustable stand-table workstation that meets the needs of the marketer’s particularly Digital marketers. The suggested system will include such advanced features as AI-based data visualization, adjustments that are controlled by a sound sensor, and mood-sensing lights to increase the level of user comfort, productivity, and well-being. The main characteristics are the motorized height adjustment system, the smart posture tracking system, and the cable management system which is optimized. The current study presents useful information on the design of intelligent ergonomic workspaces through the assessment of the technical feasibility, user comfort, and performance of the workstation. The outcomes of the study suggest that the marketers using the recommended workstation can experience reduced physical discomfort, improved ergonomic position, and cognitive performance. Moreover, the integration of artificial intelligence and sensor-based technologies is seamless and, as a result, it becomes possible to create a customized and interactive working environment, which will decrease stress levels and enhance mental well-being.
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