Braga, Afonso Carlos
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Journal on Innovation and Sustainability RISUS Vol. 4 No. 3 (2013) - Papers
The Paradox between Consumerism and Sustainability - How to approach the marketing professionals with this theme
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Journal on Innovation and Sustainability RISUS Vol. 11 No. 2 (2020): MAR/APR - Papers
CONSCIOUS MARKETING: SEEDS FOR A NEW MARKETING CONCEPT TO DEAL WITH THE POTENTIAL CONFLICTS BETWEEN CONSUMERISM AND SUSTAINABILITY
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