CORPORATE GOVERNANCE AND CULTURAL ASPECTS IN THE ORGANIZATION. A CASE STUDY OF A BRAZILIAN ORGANIZATION.

Abstract

The objective of this study is to discuss the importance of Corporate Governance in Brazilian organizations and in other countries. The majority of family businesses are restricted to the members and the interests of the family. The family business, however, can be committed to the business and generate value, but must respond positively to the interests of investors. From the 90s onwards, a more competitive market environment emerged and trade liberalization started to push companies more and more to participate in international competitiveness. Family-run businesses have the main challenge of promoting the implementation of a Corporate Governance model to break down barriers caused by an outdated organizational culture that the controlling and / or owner family seeks to preserve in the business. The scientific method used is a descriptive analysis and also the accomplishment of a case study in a national company. The principles of governance - fairness, transparency, corporate responsibility and accountability - are increasingly important in business activities, but their application in family businesses is still very limited. As a contribution of this study, we seek to bring to the reader a greater understanding on the subject of corporate governance.