Qualis: B1 |
Área do conhecimento: Administração Pública e de Empresas, Ciências Contábeis e Turismo |
Serralvo, Francisco Antonio, PUC-SP, Brazil
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Journal on Innovation and Sustainability RISUS Vol. 10 No. 2 (2019): JUN/AGO - Papers
INFLUENCE FACTORS ON CONSUMER DECISIONS: A QUASI-EXPERIMENT WITH BRANDS OF SUSTAINABLE PRODUCTS
Abstract PDF