Co-creation in a company with a strong

Autores

  • Telma Gonçalves Cunha
  • Alessandro Marco Rosini

DOI:

https://doi.org/10.24212/2179-3565.2013v4i3p109-121

Palavras-chave:

Brand. Co-creation. Value creation.

Resumo

The purpose of this study is to analyze the relationship between the use of co-creation processes and creating value for the brand in organization size. The methodology of this study occurs through exploratory research supported by case study at Harley-Davidson organization. The results show that the different forms of co-creation used by the company consistently support the creation of value for the brand and the consequent growth of its customer base.

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Publicado

2013-12-15

Edição

v. 4 n. 3 (2013)

Seção

Artigos

Licença

Esta obra está licenciada sob uma licença Creative Commons Atribuição - No comercial - Sin derivaciones 4.0 Internacional

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4.É reservado aos editores o direito de proceder ajustes textuais e de adequação do artigos às normas da publicação.

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This journal is licensed under a Creative Commons Attribution-Non Commercial-No Derivers 4.0 International license. 

1. The author (s) authorize the publication of the article in the journal; 

2. The author (s) warrant that the contribution is original and unpublished and is not in the process of being evaluated in other journal (s); 

3. The journal is not responsible for the opinions, ideas and concepts emitted in the texts, as they are the sole responsibility of its author (s);

4. The editors are entitled to make textual adjustments and to adapt the articles to the standards of publication.