Implementing Circular Economy and Its Impact on Consumer Ecological Behavior

Autores

  • Farhana Ferdousi
  • Dong Qiang
  • Dong Qiang
  • Dong Qiang

DOI:

https://doi.org/10.24212/2179-3565.2016v7i1p3-10

Palavras-chave:

Circular Economy, Ecological consumer behavior, Green purchase intention

Resumo

Aclimate changes, scarcity of water & energy resources and global challenges, a circulareconomy (CE) offers huge business opportunities to have greener products with adequateresponse from the consumers. The pioneering companies are now leading the way on a circulareconomy, but to drive broader changes it is critical to collect and share data, spread best practice,invest in innovation and encourage consumers with adequate green product information.Therefore, this study attempts to investigate whether any awareness creating message eitherfrom the government, enterprises or media influences consumer behavior toward buying greenproducts. The finding explored positive responses of the consumer toward ecological behaviorand green purchase intention. This study argued that widespread implementation of circulareconomyapproaches would require profound changes in industrial practice and patterns ofconsumption.

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Publicado

2016-05-02

Edição

v. 7 n. 1 (2016): MAR/MAIO

Seção

Artigos

Licença

Esta obra está licenciada sob uma licença Creative Commons Atribuição - No comercial - Sin derivaciones 4.0 Internacional

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