SUSTAINABILITY FROM THE TRIPLE BOTTOM LINE PERSPECTIVE IN SMALL VEGAN PRODUCTS COMPANIES
DOI:
https://doi.org/10.23925/2179-3565.2021v12i1p97-115Keywords:
Triple Bottom Line, Sustainability, Innovation, Sustainable practices, Vegan marketAbstract
Economic and industrial development have enabled people to live better by developing products and services that make their lives easier. However, these processes generate impacts that have been increasingly questioned as to the forms of mitigation. Many companies already seek to analyze their processes from the perspective of the Triple Bottom Line (TBL), or Sustainability Tripod, considering the dimensions: financial, environmental and social. In this context, a market that has been developed in recent years is the one of vegan products, since its consumers have sustainable balance as one of their ideals. Innovation oriented to sustainability or sustainable innovation is related to innovations that contribute to TBL. This work aimed to analyze the sustainable innovation practices adopted by small companies of vegan products and to identify their contributions to each of the three dimensions of the TBL. Multiple case studies were carried out, the information was collected through semi-structured interviews with the managers of the organizations and subsequently, a content analysis was made for the sustainable practices adopted by the companies. It can be observed that companies adopt several innovation practices oriented to sustainability in the environmental dimension, such as reverse logistics of packaging, the use of biodegradable or reusable resources, energy and water saving policy and selection of sustainable suppliers. In the social sphere, health and safety practices at work, use of personal protective equipment, training, promotion of events and social projects were identified. These practices, in general, increased revenues by attracting more consumers to their products and improving the company's image. Therefore, the small companies of vegan products that were surveyed develop practices aimed at balancing the sustainable tripod, generating environmental and social value, and not just obtaining economic gains.
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