Tecnologia inteligente, encantamento turístico e reavaliações de intenções
uma perspectiva empírica
DOI:
https://doi.org/10.23925/2179-3565.2025v16i4p241-257Palavras-chave:
Turistas, Tecnologia Inteligente, Prazer, Satisfação, Arábia SauditaResumo
Um estudo foi conduzido para examinar a relação entre tecnologia inteligente, encantamento turístico e intenção de retorno dos turistas no contexto da indústria do turismo. O estudo analisou o impacto da tecnologia inteligente nos níveis de satisfação dos turistas, em suas intenções de revisitar um destino e na probabilidade de recomendá-lo a outros. Uma extensa revisão da literatura relevante destaca a crescente importância da tecnologia inteligente no setor de turismo, incluindo o uso de aplicativos móveis, realidade aumentada e serviços personalizados. Ressalta-se o papel do encantamento turístico como um fator crucial que influencia a satisfação e a intenção de retorno. Estudos anteriores indicam consistentemente que a adoção de tecnologia inteligente influencia positivamente o encantamento e a satisfação dos turistas. Para investigar mais a fundo como a tecnologia inteligente influencia o encantamento dos turistas com os destinos e suas intenções de revisitá-los, uma pesquisa foi aplicada a uma grande amostra de respondentes. A amostra consistiu em turistas hospedados em seis hotéis de luxo em Riad, Arábia Saudita, selecionados com base em sua classificação online e avaliações positivas. Seiscentos questionários foram distribuídos aos turistas hospedados nos hotéis selecionados, e 482 respostas válidas foram obtidas. De forma geral, os resultados destacaram o impacto positivo da tecnologia inteligente na satisfação dos turistas e na intenção de retornar, ressaltando a importância de integrar a tecnologia inteligente às práticas turísticas para aprimorar as experiências dos turistas e promover o sucesso do destino.
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