Model 70 20 10 and microlearning: alternatives for modern problems in corporate education

Authors

  • Marissol Mello Alves Pontifícia Universidade Católica de São Paulo, Faculdade de Ciências Exatas e Tecnologia, Programa de Pós-Graduação em Tecnologias da Inteligência e Design Digital, São Paulo, São Paulo, Brasil. https://orcid.org/0000-0003-0654-3172
  • Claudio Fernando André Pontifícia Universidade Católica de São Paulo, Faculdade de Ciências Exatas e Tecnologia, Programa de Pós-Graduação em Tecnologias da Inteligência e Design Digital, São Paulo, São Paulo, Brasil. https://orcid.org/0000-0002-9323-1064

DOI:

https://doi.org/10.23925/1984-3585.2017i16p39-53

Keywords:

Microlearning, 70 20 10 model, Executive education, Modern learning

Abstract

According to studies on neuroscience in learning, when the human brain learns something new, it takes time for the sedimentation of this new knowledge – which is done using a combination of thoughts in diffused and focused modes, allowing a real appropriation of learning, transporting it to the long-term memory. The professional profile we find currently at the job market, specially concentrated in large companies, has to deal with the shortage of time both for acquisition of new knowledge and for fixation: it coexists with a flood of information and little or no space for reflection or consequent appropriation of knowledge. In fact, professionals report having only 1% of their weekly time available to be fully dedicated to learning, understood as formal (courses or training). Among the challenges from a corporate perspective is to ensure that their professional workforce is informed and prepared in a timely manner to compete. With business fast paced dynamics, information becomes obsolete quickly, a result of the highly volatility modern market, impacting the credibility of information that circulates formally and informally, as well as the ability to respond quickly and accurately. Focusing on this problem – professionals with less time available for learning, and companies in need to be agile and scale their corporate education programs –we explore here how the combination of the 70 20 10 model and microlearning, can be a potential solution.

Author Biographies

Marissol Mello Alves, Pontifícia Universidade Católica de São Paulo, Faculdade de Ciências Exatas e Tecnologia, Programa de Pós-Graduação em Tecnologias da Inteligência e Design Digital, São Paulo, São Paulo, Brasil.

Professional with extensive experience in Program Management in corporate environment - multinational. Working at Microsoft since 2005, responsible for global programs in career management, training and professional development with the teams of infrastructure and datacenters. Graduated in Social Communication by Anhembi Morumbi University (1996), Post-Graduated by ECA/USP in Communication Management (2006), Master in Technology Intelligence and Digital Design - TIDD, by PUC SP (2011), certified in Change Management (2016 PROSCI, USA) and in T&D Management through Training Industry, USA (2018 CPTM, Certified Professional in Training Management). Currently a PhD candidate at PUC-SP (Intelligence Technologies and Digital Design - TIDD), with research oriented towards learning sciences and microlearning.

Claudio Fernando André, Pontifícia Universidade Católica de São Paulo, Faculdade de Ciências Exatas e Tecnologia, Programa de Pós-Graduação em Tecnologias da Inteligência e Design Digital, São Paulo, São Paulo, Brasil.

He is a Post-Doctorate in Informatics from UFRGS, PhD in Education from USP, Master in Education, Specialist in Information Systems, Specialist in Instructional Design, Bachelor in Pedagogy and Bachelor in Mathematics. He is a researcher and professor in the area of education and computing, with emphasis on the following themes: education and technology, digital entrepreneurship, distance education, games, robotics, digital authorship, teacher training, and digital citizenship. At PUC-SP he is a professor and researcher in the Master's and Doctoral programs of the Technology of Intelligence and Digital Design (TIDD), working on the research line Collective Intelligence, Learning and Cognitive Semiotics. At the same University he coordinates the Professional Masters in Digital Game Development. At Universidade Metodista he is a professor and researcher for the Masters and PhD in Education, in the line of teacher training. He worked for several years as a consultant in the area of technology and education at Microsoft, Ministry of Education, Vale and Senac-SP, among others. In the corporate market he works as a digital entrepreneur, digital content production, digital marketing, and Search Engine Optimization (SEO) techniques.

References

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Published

2018-03-15

How to Cite

Alves, M. M., & André, C. F. (2018). Model 70 20 10 and microlearning: alternatives for modern problems in corporate education. TECCOGS: Revista Digital De Tecnologias Cognitivas, (16). https://doi.org/10.23925/1984-3585.2017i16p39-53

Issue

No. 16 (2017): Temas emergentes em educação online

Section

Artigos

License

Copyright (c) 2017 Marissol mello Alves; Claudio Fernando Andre

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