Um diálogo sobre Semiótica Cognitiva – Mentes e máquinas

Vincent Colapietro; Winfried Nöth; Guilherme Henrique de Oliveira Cestari

doi:10.23925/1984-3585.2020i21p167-184

A Dialogue on Cognitive Semiotics – Minds, and Machines

Authors

Vincent Colapietro University of Rhode Island, Rhode Island, United States https://orcid.org/0000-0003-0788-9407
Winfried Nöth University of Rhode Island, Rhode Island, United States http://orcid.org/0000-0002-2518-9773
Guilherme Henrique de Oliveira Cestari Anhembi Morumbi University, São Paulo, São Paulo, Brazil https://orcid.org/0000-0002-8411-9601

DOI:

https://doi.org/10.23925/1984-3585.2020i21p167-184

Abstract

Technologies of Intelligence and Digital Design, abbreviated TIDD, the interdisciplinary postgraduate program of the Catholic University of São Paulo, founded by Lucia Santaella, was inaugurated in 2006. In its 15th year of existence, it is offering a number of series under the name “TIDD digital”, each dealing with topics from the program’s various study fields. We have had series on artificial intelligence and art, artificial intelligence and law, artificial intelligence and ethics, and on intelligent business technologies. Today, I am pleased to introduce a new series on cognitive semiotics. It is divided into two episodes.

Today, in English, the question is “Cognitive semiotics: What is it?” The interdisciplinary MA and PhD program TIDD deals with the contemporary challenges posed by the digital technologies. It counts on the cooperation of the following interdisciplines: computation, information technologies, social network, cognition and education, design and esthetic technologies, and artificial intelligence. Today’s focus is on cognition, a research field of an interdiscipline of its own, called cognitive science. Collaborators of this research field are scholars from the disciplines of cognitive psychology and philosophy, linguistics and anthropology, computer science, and artificial intelligence.

Author Biographies

Vincent Colapietro, University of Rhode Island, Rhode Island, United States

Vincent Colapietro is a Liberal Arts Research Professor in the Department of Philosophy at Pennsylvania State University (University Park Campus). His education includes a bachelor's degree from Saint Anselm College, a master's degree from Marquette University and a Ph.D. from Marquette University. While his principal area of historical research is classical American pragmatism (especially Peirce, James, and Dewey), he has wide and varied scholarly interests. They range from such literature, film, and music (above all, jazz) to semiotics, poststructuralism, and psychoanalysis, from social and political philosophy to philosophical and experimental psychology. He is the author of Peirce’s Approach to the Self, A Glossary of Semiotics, and Fateful Shapes of Human Freedom as well as scores of articles. The main focus of his current research is the intersections between pragmatism and psychoanalysis. His writings have been translated into a variety of languages, including French, Italian, Portuguese, Russian, Bulgarian, and Japanese. Chair of the Advisory Board of the Peirce Edition Project (the Project is responsible for producing a critical edition of Peirce's voluminous scientific and philosophical writings). Co-editor of the Journal of Speculative Philosophy. He is past president of the Metaphysical Society of America, the Semiotic Society of America, and the Charles S. Peirce Society.

Winfried Nöth, University of Rhode Island, Rhode Island, United States

Winfried Nöth is an honorary member of the International Association of Visual Semiotics and a former president of the German Association of Semiotics. He is a professor at the Catholic University of São Paulo in the graduate program Technology of Intelligence and Digital Design (TIDD). His research includes cognitive semiotics, C. S. Peirce's general semiotics, linguistic semiotics, computational semiotics, and media semiotics, especially of images and maps. Books in Portuguese: Panorama of Semiotics from Plato to Peirce (1995), Semiotics in the 20th Century (1996), Semiotics: Bibliografia comentada (1999, with Lucia Santaella), Imagem: Cognition, Semiotics, Media (4th ed. 2005, with Lucia Santaella), Semiotics and Communication (2004, with L. Santaella), Word and Image in the Media (2008 with L. Santaella), Semiotic Strategies in Advertising (2010 with L. Santaella) and Handbook of Semiotics (in press, [EDUSP]). Curriculum: schools - Born: September 12, 1944 in Gerolzhofen, Bavaria (Germany) - 1961/1962: US High School in Collingswood, N.J., USA (Diploma 1962) - 1963: Abitur at Gymnasium Martin Katharineum (founded 1415) in Braunschweig, Germany - 1965-69: Studies at the universities of Münster, Geneva (1966-67), Lisbon, and Bochum; MA in linguistics and English literature 1969 - 1971: Dr. phil, summa cum laude, Ruhr-Universität Bochum in Philosophy (university award: "excellent thesis" 1971) - 1976: Habilitation, Ruhr-Universität Bochum, Germany. University and academic career - 1969-75: Research assistant teaching English linguistics and semiotics (Prof. Walter A. Koch), Ruhr-Universität Bochum, Germany - 1976-77: Lecturer in English linguistics, Ruhr-Universität Bochum, Germany - 1977-78: Professor (C4) University of Aachen, Germany - 1978-2009: Full Professor (C4) in English linguistics and semiotics, Universität Kassel, Germany - 1982-83 and 1995-97: Director (Dekan) and Vice-Dean of the Faculty - 1985-86: Visiting Professor (Fulbright), University of Wisconsin-Green Bay, USA - 1994- Visiting Professor (COS and TIDD), PUC São Paulo - 1995-2008 member and from 1999-2008 director of the Research Center for Culture at the University of Kassel (2002-2008: IAG) - Since 2009 Emeritus at the University of Kassel. Since 2011, professor in Cognitive Semiotics at TIDD, PUC-SP.

Guilherme Henrique de Oliveira Cestari, Anhembi Morumbi University, São Paulo, São Paulo, Brazil

PhD in Technology of Intelligence and Digital Design (TIDD) from the Pontifical Catholic University of São Paulo (PUC-SP), with a research internship at Pennsylvania State University (USA). Master in Communication from the State University of Londrina (UEL) and graduated in Graphic Design also from UEL. Executive editor of TECCOGS - Digital Journal of Cognitive Technologies. Professor of the Advertising and Publicity course at Anhembi Morumbi University. Member of CIEP - International Center for Peircean Studies. Has professional experience in distance education, brand management and development of graphic projects and visual identities. Has interest in research and teaching in audiovisual arts and performances, studies on presence, ambience, as well as aesthetics and semiotics of communication.

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Published

2020-12-14

Issue

No. 21 (2020): Humanidades Digitais

Section

Extra Dossiê

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